ZTE launches its first ever 5G smartphone in China

ZTE has already announced its 5G smartphone in China which is also available for preorders since Tuesday in China. The increasingly competitive market of 5G is currently open for big players to jump in and showcase their gimmicks.

ZTE becomes the first smartphone manufacturer to announce the 5G smartphone in the country, its price, and presales.

The smartphone is named ZTE Axon 10 Pro 5G is powered by Qualcomm’s Snapdragon 855 SoC along with 4000mAh battery with wireless charging support.

Apart from 5G capability, the phone displays 6.47-inch AMOLED screen with waterdrop notch, it also exhibits triple main camera with 48MP+20MP+8MP combination, having main, ultra-wide-angle and telephoto sensor respectively.

ZTE Axon 10 Pro 5G is available for purchase from ZTE official website and some other e-commerce platforms including JD, TMall and Suning.com. The phone is priced at 4,999 yuan ($727).

ZTE announced presales after it got secure certification for 5G smartphone, Huawei, Oppo, Vivo, and OnePlus already had their respective certificates for 5G phones.

The 5G smartphone market is inflating, China is not only the place where the Chinese manufacturers have to sell all their 5G smartphones, China alone accounts of 2% of the entire 5G market, China Daily reported.

Huawei’s Mate 20X 5G is just around the corner, the company is expected to release the phone on Friday. The competition becomes intense and ZTE is mulling to grab the earliest attention it could before the launch of other 5G phones in the market.

However, James Yuan, director of research at Counterpoint Technology Market Research is not much positive about ZTE 5G phone, he expects that the competition is so intense and relative to the brand authority. ZTE’s 5G smartphones may not sell well during this year, said Yuan.

Launching first 5G smartphone in China is the major step forward for ZTE, but the company needs to make greater endeavors on promoting its products that are innovative, said, Roger Sheng, VP analyst at consultancy Gartner.

“Currently, all phone vendors except Huawei have to rely on chipsets from other companies. This may place Huawei at an advantageous position in the 5G market and of course it is resourceful and bigger smartphone manufacturer in China,” he added.

According to the research conducted by Canalys, Chinese consumers are expected to account for one-third of the world’s 5G-enabled smartphones within the next five years.According to the forecasts as much as 17.5 percent of the 5G smartphones will be shipped in China by the next year and the percentage could rise strongly to 62.7 percent in 2023.

Source: RS News

Date: 5/8/2019

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