Alibaba Steps Up Efforts to Bring Pakistani Exporters Onboard for its B2B Portal

Alibaba has set up a dedicated page on its website for Pakistani exporters to attract small and medium businesses in the country.

Alibaba is working to get more Pakistani exporters listed on its business-to-business electronic portal. The e-commerce giant wants to boost Pakistan’s exports by drastically improving the country’s e-commerce market.

For the same purpose, Alibaba has launched a Pakistan pavilion on its website to showcase the country’s indigenous products. Even before the dedicated portal, it had over 3000 paid members and over 250,000 general members from Pakistan.

Top Sellers

The majority of the paid members from Pakistan belong to Lahore, Sialkot, and Faisalabad. Categories related to textile, surgical instruments, and sports goods feature in the top-selling list at Alibaba’s Pakistani portal.

Alibaba’s Country Manager Jason Jia, however, says that they would like to see more members from Karachi, the country’s largest urban city.

In a ceremony in Karachi that was attended by several businessmen, Jason Jia said:

“We want to work together to introduce Pakistani products to the world markets. We are looking for more from Karachi, especially in the apparel and garments sector.”

China’s biggest e-commerce company charges up to $1,500 from the paid members annually. Alibaba also partnered with local companies to provide them with support services. These companies include:

  • NextBridge,
  • EB Excels,
  • NJ Dynamic Solutions,
  • Trademor,
  • Alpharex International.

Alibaba has over 2 million shops and 260+ million buyers with operations in over 190 countries in the world. The company is also looking to attract more than two million small and medium businesses operating in Pakistan.

Ant Financial recently bought 45% stake in Telenor microfinance bank, investing $184.5 million to enhance mobile payment and digital financial services. The move has been welcomed by online businesses operating in Pakistan as it will better integrate the process of buying and selling goods online. Currently, cash-on-delivery seems to be the preferred method for online shopping in Pakistan, with 90% of the online deals amounting to Rs 10 billion.

READ MORE:   Pakistan’s development by-product of China’s global integration

Source: https://propakistani.pk/2018/03/27/alibaba-steps-up-efforts-to-bring-pakistani-exporters-onboard-for-its-b2b-portal/

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